Ecobank Nigeria has reaffirmed its commitment to financial inclusion and savings culture by awarding N42 million to customers through its Super Rewards ‘Millionaire Geng Promo’.
The initiative is part of bank’s strategy to reward customers’ loyalty, and deepen financial inclusion for all classes of Nigerians.
Speaking at the grand finale of the promo on Friday in Lagos, Ms Adeola Ogunyemi, Head of Consumer Banking, Ecobank Nigeria, said that the initiative was designed to reward customers for cultivating a strong savings habit.
“It is not just about winning cash prizes; it is about financial security and long-term stability,” Ogunyemi said.
She emphasised the transparency of the programme, highlighting that all draws were conducted under regulatory supervision and broadcast live.
“We want our customers to trust the process. Every winner is verified, and we ensure fairness at every stage,” she added.
Ogunyemi also noted the increasing awareness of savings amid economic challenges.
READ ALSO: Naira ends the week stronger against the dollar, gaining N11.17
“With the fluctuating value of the Naira, we have encouraged our customers to save consistently, whether in Naira or foreign currency.
“This has led to a steady rise in deposits across the banking sector,” she said.
Ogunyemi advised Nigerians, especially the bank’s customers to ensure financial discipline.
“Many people don’t realise the importance of saving until they face emergencies. No matter how much you earn, it will never be enough if you don’t discipline yourself.
“This initiative is about showing our customers that every amount saved adds up over time,” she said.
Ogunyemi spoke further on the broader economic impact of savings, noting that it fuels long-term investments.
“A country’s economic growth is influenced by how much its citizens save. Over the last six months, we have seen tremendous growth in savings, with customers becoming more conscious of the need to save.
“Month after month, deposits have increased, which is very encouraging,” she added.
READ ALSO: LP rejects bribery claim, challenges Atiku for proof
About the credibility of the Millionaire Geng Promo, Ogunyemi reassured customers of the programme’s transparency.
“At first, many people didn’t believe in this initiative. But we have ensured transparency by involving regulators for quality assurance, airing every draw live, and bringing past winners to share their stories,” she explained.
She further emphasised that savings, beyond just winning rewards, provide financial security.
“The most important thing is that everyone who saved has already won, not just in the promo but in their financial journey. Whether it’s N1,000 or N50,000, it all adds up,” she noted.
Ogunyemi also addressed the evolving savings culture in Nigeria, particularly amid economic challenges.
“With the impact of foreign currency devaluation, we’ve advised customers to save in both Naira and foreign currencies.
“Across the banking industry and within Ecobank, savings deposits have consistently grown.
“We have been actively educating customers through awareness programmes, newsletters, and campaigns like Super Savers and Millionaire Geng,” she said.
She reiterated the bank’s commitment to supporting customers on their financial journey.
READ ALSO: Chaos at PDP hqtrs as thugs disrupt BoT meeting
“The impact of this initiative has been significant. We have seen an increase in deposits, and more customers are realising the benefits of financial discipline.
Also, Mr Victor Yalokwu, Head of Consumer Segments and Products of the bank, emphasised the importance of consistent saving habits, highlighting how it played a crucial role in determining winners.
“First and foremost, I would like to congratulate all our winners.
“It is important to note that what gave them the opportunity to win was their commitment to saving.
“We set clear criteria: customers needed to save for at least 30 days to qualify for the monthly draw, 90 days for the quarterly draw, and six months for the grand finale.
“The individuals who won two million Naira each did so because they saved consistently for six months,” Yalokwu noted.
He further encouraged customers to develop a culture of disciplined savings, noting that beyond the rewards, financial security and stability were key benefits of the habit.
“I advise our winners to spend wisely and continue saving. The goal is to build financial resilience while enjoying the benefits of the promo,” he added.
Under the reward initiative, the bank customers won a total of N42 million at the end of the grand finale.
A total of 520 customers won N50,000 monthly for six months while 16 won N500,000, quarterly, in September and December.
Similarly, four customers; Akpofabe Akeman, Odo Chinedu, Saibu Sakiru and Eyo Ekpenyong won two million Naira each from FCT & North, Lagos, Mid-West/ South-West and South-South/ South-East, respectively.
